Survival of the fittest? Perhaps it should be paraphrased, “survival of the most flexible”. The size of viewing screens as dramatically changed over the past couple of years, as more and more consumers and people shift to the use of mobile devices, including smartphones and tablets. It may seem that building a mobile app is the best solution – but there isn’t just one platform, and could lead to higher development costs.
Your one-stop solution: Responsive Web Design. RWD utilizes specific design and development principles, which includes fluid grids, flexible images and media queries. The application of these techniques allows a site to detect the resolution of the device. Our most recent site, www.juliemartini.com, is crafted using Responsive Web Design. If you’re viewing the site on a desktop monitor and make the browser window smaller, the content and images will shrink. Notice that it won’t get “itty bitty”, but rather adapt to the screen size.
The biggest benefit…build a site one time and it seamlessly adapts to thousands of screens. With RWD, there’s finally a solution for the ever-changing world of mobile technology.